Every so often a can comes through the warehouse that ticks all my personal can design boxes. That checklist is, admittedly, incredibly fluid and changes on a whim, but recently a stunning pair of cans came through that really tickled my fancy. Red Collar Brewing Company’s can designs are bright and bold with a colour scheme that sits slap bang in the centre of my preferred colour palette. Impeachment’s can glows an irradiated peach colour, tempered and softened by a turquoise leaning teal that soothes the eyes, while Alternative Facts’ otherwise calming, pale green crashes through your eye sockets like a perma-tanned bull in a political china store, supercharged as it is by contrasting black bands and bold all-caps type. Well executed tongue-in-cheek copy tops it all off, confirming every suspicion you might have had that these beers might be poking fun at a certain someone or something.
With a fresh’n’fruity can of Impeachment in hand and another few in the fridge, I got in touch with Frank Luca, Red Collar’s in-house designer, to see if I could dig up some actual facts about the can design process and the story behind these beautiful beers.
Hey Frank! This is Red Collar’s first foray into the world of canning and you’ve absolutely crushed it first time round.
Thanks! We'd had it on our radar that we wanted to be putting a product in cans for a while. We figured it would also be a great opportunity to release two brand new beers as well. We knew we wanted to do our take on a hazy IPA so our goal was to release a coinciding product that complemented it but would also be easy drinking enough to be considered a summer beer. The result was this slightly sour wheat ale.
Easy drinking is right! It’s fairly clear who these beers are referencing, but the names are inspired. What’s the story here?
We thought the name Alternative Facts was just too good not to use so we had a lot of fun brainstorming ideas for the copy and the image for that one. We did think about putting our Apricot Sour Ale in the cans but felt that product should just remain in bottles so when thinking about what other flavours we could incorporate into a sour beer, the idea of a peach came up and I believe it was my colleague Lara Beardsell, who co-wrote the copy for both, that jumped in and said we could try calling it Impeachment. Obviously, all of us loved the idea so we ran with it.
Thank God you did! I love these can designs – was the aesthetic influenced by anything or anyone in particular? Other than the tangerine overlord himself, of course…
I wanted something that was a bit of a departure from our regular line-up, so my thought was to keep it simple, which is generally the mantra I try to follow when designing something, but also to keep it fun and loose. My vision was to have a bit of a "comic" like look to the cans which I feel comes across in the end.
The comic book style definitely feels appropriate with everything that’s going down at the moment and whilst we don’t advocate self-medication here at CraftCans.Ca, sometimes the best way to preserve your sanity is to grab your buddies, head to the lake or beach and crack open a cold one or two and just enjoy yourself. These crushable summer brews are superb sunny day beers so sit back, take a sip and forget about everything else. It’s gonna be great. Huge. Trust me.
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