Fresh to Death
Well, those fine folks over at Four Winds just keep on giving don’t they? Off the back of their summer success with the Notus series, they’re flying into fall with a couple more stunners, the Fresh Hop Wild Ale and their newest release, “Blackberry Jam”.
Fresh Hop sticks with the clean, minimal vibe we saw in the Notus series but shifts things away from the abstract realm to shine the spotlight on the star of the show, fresh BC hops. Rich, 70’s lawn tennis club greens evoke a real earthy freshness, perfect for a green hop beer.
Likewise, deep, sticky jam purples contrast an array of soft greens to give Blackberry Jam that bramble bush feel. Just looking at the label you know how this beer is going to taste. I feel like I want to lick the can.
Here’s what Justin Longoz, Four Winds’ resident designer, had to say:
The Blackberry Jam can is one of my favourite designs. The design itself is actually just “jam” drops of various sizes laid over the top of one another. I re-coloured the cross-sections where the drops overlapped with colours that popped and said “Blackberry” to me, generating this pattern. From there, I wanted to push the design a bit further and laid out 3 drops for the printers to cut out from the label before putting the gloss finishing layer over the whole label. The cut-outs reveal the aluminum can under the label giving an added shimmer to the glossy finish.
Fresh Hop Wild Ale
With the Fresh Hop Wild Ale can I wanted to keep the focus on the hops and their nice lush, green colour. I used these two elements as the backbone for the design. The rising hop box puts the spotlight directly on the hop. Past that I didn’t want anything else distracting from the hop design, which is why we pushed all of the copy to either side of the label. Then I put a box around the rising hop to sort of say “this is the most important part of this beer”. The thing I like the most about this design is that it has a sort of 70’s/80’s TV company logo animation with an upward fluttering sound, like the retro PBS animations or the classic TVS animation. I know it sounds weird. But I had those fluttery computer sounds running through my head when I made this label.
Like what you see? You'll love our interview with Justin about the Four Winds Notus Series cans!
After more great Vancouver breweries? Meet Christine Moulson of Strange Fellows Brewing!