Coast Mountain Brewing is the archetypal craft brewery: small, independent, and run by passionate locals with both feet firmly in the community. Having opened in Summer 2016 this young craft brewery has already made a strong impression on the Whistler, BC scene. And, really, how could it not? Their beer is delicious and their branding – breath-taking. As someone who spends a large amount of the working week buried in cans from all over Canada, Coast Mountain’s definitely deserve to be some of the first to be celebrated. Designed by Hired Guns (who can seemingly do no wrong) their packaging design and logo perfectly encapsulate everything the brewery represents. Here’s what they had to say:
For Coast Mountain, a new craft brewery in Whistler, BC looking to celebrate the great outdoors, we were tasked with creating a brand that feels bold, adventurous, and dynamic. We decided to design a brand mark using hand-drawn letterforms with thick, textural strokes, rising to a rocky peak with the central “A.
For the cans, custom illustration and typography in the close foreground give each beer their unique personality, while the strong diagonal silhouette of a mountain range in the background serves as a unifying brand element and creates a sense of depth and dynamics, with a shot of the can’s silver showing through for the final shimmer.
Expect to see more from Hired Guns on this blog – a cursory glance at their portfolio turns up some incredible design work for a number of breweries that I can’t not feature. If you find yourself in or